Meet Kendra, a Speech-Language Pathologist who overcame burnout and previous practice struggles to build a thriving rural practice through Coral Care's Provider Growth Program
The Starting Point
After years of working in schools and previously attempting to start her own private practice, Kendra felt the weight of burnout. She loved working with kids but wasn't sure how to sustainably build something of her own—especially in a rural area like Princeton, MA.
"I tried building a solo practice before—but realized how hard it was." - Kendra, SLP
Coral Care became her launchpad to test the waters of private practice without going it alone.
About Kendra
What inspired the Coral Care team about Kendra was her readiness to go all in on building a practice. She brought both a deep background in treating children across a wide range of ages and the boldness to try building her own practice before.
With her entrepreneurial spirit and clinical skill, there was a clear opportunity to help her grow with more structure and support than her previous solo attempt.
The Growth Journey
Timeline to Success
Week 1: Onboarding with target of 12 patients
Week 9: Paused program with 10 patients + 3 events scheduled + 1 partnership ad
Currently: Maintaining caseload and managing driving times, opportunistically taking on new patients
The Success Formula
1. Local Partnerships
Coral Care facilitated introductions and co-marketing with parenting organizations, family centers, and pediatric dentists in her region.
2. Custom Rural Marketing
Designed print materials—flyers, postcards, and posters—specifically tailored for her small-town geography where digital reach might be limited.
3. Referral-Based Relationships
Helped build low-stakes relationships with local businesses and event hosts to drive warm leads from trusted community sources.
4. Strategic Scheduling
Because Kendra works in a less dense area, Coral Care continually helps optimize her schedule to reduce drive time and balance patient needs.
How Coral Care Made the Difference
Local Partnership Development
Connected Kendra with parenting organizations, family centers, and pediatric dentists for collaborative marketing opportunities.
Custom Print Collateral
Created flyers, postcards, and posters designed specifically for small-town distribution and visibility.
Community-Driven Marketing
Built authentic relationships with local businesses and event hosts to generate warm referrals from trusted sources.
Rural Schedule Optimization
Ongoing support to balance patient needs while minimizing travel time in a geographically spread-out service area.
Ongoing Support
Kendra's not doing this alone. Even after graduating the growth program, Coral Care continues to support her by:
- Managing discharges and refilling her caseload efficiently
- Adjusting availability to serve patients while minimizing travel
- Navigating her next phase of growth at her own pace
The Results
In just 9 weeks, Kendra built a sustainable practice with 10 active patients in rural Massachusetts—proving that geography doesn't have to limit growth.
Kendra's journey is proof that you can restart your practice with confidence—even in a rural town. With Coral Care, she combined her clinical excellence with community-driven marketing and operational support that gave her the room to grow on her terms.
"I finally feel like I'm building something sustainable—and that I'm not doing it alone." - Kendra
🎧 Listen to Kendra's full story on our Coral Currents Podcast
Ready to restart or launch your own practice with confidence? Learn more about Coral Care's Provider Growth Program and discover how we can help you build the sustainable, fulfilling practice you've always envisioned—even in challenging markets.
