Meet Pauline, an Occupational Therapist in Andover, MA who spent a decade doing hands-on therapy, got pulled into administration, and used Coral Care to get back to what she loves — working directly with kids and families.

The Starting Point

After more than ten years as a hands-on occupational therapist, Pauline had drifted into administration. She was managing a clinic, handling billing, overseeing staff — and missing everything that drew her to OT in the first place. The meaningful one-on-one work with children and families had been replaced by spreadsheets and scheduling software.

"I missed working with families and kids."

Pauline knew she wanted to get back to clinical work. But after years in admin, she also knew she didn't want to go back to the same clinic model. She wanted autonomy, the ability to choose her cases, and the freedom to focus on the clinically complex patients that energized her most.

About Pauline

Pauline brings rare depth to her community. With extensive experience in high-acuity care — particularly with patients with cerebral palsy — and a holistic, family-centered approach, she's the kind of clinician families seek out specifically. She's also deeply embedded in her community through volunteering with Special Olympics and local family organizations.

What she needed wasn't more experience or community trust — she already had both. She needed the right platform to channel it all.

"I've been able to take on patients I never thought I could — like a 3–5x/week kiddo who needs intensive support."

The Growth Journey

Week 1: Onboarded with a goal of 18–22 patients

Week 8: Paused program with 15 sessions/week, 2 school screenings scheduled, and 3 community events on the calendar

Ongoing: Taking on more clinically complex cases and gradually reducing clinic time

"I can't believe how fast I was able to fill up my caseload!"

What Made It Work

1. Community-First Marketing

Coral Care helped Pauline transform what she was already doing — volunteering, attending community events, connecting with families — into actual patient referrals. Custom flyers, postcards, and email copy gave her existing relationships a professional funnel.

2. Insurance Credentialing

Getting credentialed with insurance companies is one of the biggest barriers to independent practice. Coral Care handled the entire credentialing process, allowing Pauline to serve more families by removing the cost barrier that prevents many from accessing therapy.

3. Strategic Case Selection

Because Coral Care managed the intake and matching process, Pauline could focus on the clinically complex cases she's most passionate about — including intensive multi-session-per-week patients that would have been logistically impossible without operational support.

How Coral Care Made the Difference

Pauline didn't need to be sold on the value of working with kids. She needed someone to handle everything else so she could do it full-time, on her own terms. Coral Care gave a veteran clinician the platform to practice at the top of her license — exactly the way she'd always wanted to.