Meet Pauline, an Occupational Therapist in Andover, MA who left administrative duties behind to build a specialized practice focused on the families and children she loves serving
The Starting Point
After more than a decade as a hands-on occupational therapist, Pauline found herself in an administrative role to support the clinic she worked at. But something was missing.
"I missed working with families and kids." - Pauline, OTR/L
She craved the autonomy and connection that first drew her to the field: meaningful work with children and families, not managing a clinic and billing systems. Pauline knew she wanted to get back to what she loved most about being an OT.
About Pauline
What inspired the Coral Care team about Pauline was the rare depth and specialization she brought to her community. With extensive experience in high-acuity care—particularly with patients with cerebral palsy—and a holistic, family-centered approach, Pauline had both the clinical skills and the community trust.
She just needed the right platform to bring it all together.
"I've been able to take on patients I never thought I could—like a 3-5x/week kiddo who needs intensive support." - Pauline
The Growth Journey
Timeline to Success
Week 1: Onboarding with goal of 18–22 patients
Week 8: Paused program with 15 sessions/week, scheduled for 2 school screenings + 3 community events
Ongoing: Focusing on taking on more clinically complex cases and reducing clinic time before accepting new patients
"I can't believe how fast I was able to fill up my caseload!"
The Success Formula
1. Community-First Marketing
Coral Care helped Pauline transform her existing community involvement—like volunteering at Special Olympics and local groups—into patient referrals with custom flyers, postcards, and email copy.
2. Insurance Credentialing
The team credentialed Pauline so she could serve more families under insurance, removing cost barriers that most independent clinicians struggle to overcome by themselves.
3. Smart Growth Strategy
From direct outreach to local sensory gyms to co-branded events and follow-ups, every strategy was tailored to Pauline's unique strengths and community connections.
How Coral Care Made the Difference
Community Connection Amplification
Transformed Pauline's existing volunteer work and community involvement into systematic referral opportunities through targeted marketing materials.
Insurance Credentialing Support
Handled the complex credentialing process, enabling Pauline to accept insurance and make her services accessible to more families.
Tailored Growth Strategies
Developed outreach to sensory gyms, co-branded community events, and strategic follow-ups that aligned perfectly with her clinical expertise.
Specialized Care Positioning
Helped position Pauline as the go-to provider for high-acuity cases, including intensive multi-session-per-week support for complex patients.
The Results
In just 8 weeks, Pauline went from administrative burnout to running 15 sessions per week with the complex cases she's most passionate about treating.
Pauline didn't just fill her caseload—she reconnected with the work that matters most to her. By combining personalized support, insurance credentialing, and smart marketing that leveraged her community connections, Coral Care helped her grow the kind of practice she's proud to call her own.
"It's been a joy to be back with families—and I feel more confident than ever in the care I can offer." - Pauline
Today, Pauline continues to focus on taking on clinically complex cases that truly utilize her specialized skills, proving that with the right support, experienced clinicians can build practices that align with both their expertise and their passion.
Ready to reconnect with the clinical work you love? Learn more about Coral Care's Provider Growth Program and discover how we can help you build a practice that matches your skills and passion.
