Meet Katie, an Occupational Therapist who carried the dream of her own practice for years — then turned it into reality in just eight weeks through Coral Care's Catalyst Program.

The Starting Point

Katie had always envisioned building her own practice. The idea lived in the back of her mind through years of clinic work — but like many clinicians, the timing never felt right, and the logistics felt overwhelming. She was working in a clinic where she wasn't professionally fulfilled, and she knew she wanted something more meaningful and autonomous.

The question wasn't whether she wanted to make the leap. It was how.

About Katie

What struck the Coral Care team about Katie was the depth of care she brought to every case — especially the clinically complex ones. Her philosophy is intensely child- and family-centered: she doesn't just treat symptoms, she builds relationships. That combination of clinical rigor and genuine warmth made it clear that Katie was ready to grow.

She just needed the infrastructure to match her ambition.

The Growth Journey

Katie entered the Catalyst Program with 5 existing patients and a goal of 26. Within eight weeks, she had 23 active patients and paused intake to get her schedule optimized for the long term.

Week 1: Onboarded with 5 patients, target of 26

Weeks 2–7: Rapid growth through school screenings, local marketing, and word-of-mouth referrals

Week 8: Paused program with 23 active patients

Ongoing: Managing caseload, optimizing driving logistics, and attending community events aligned with her interests — like baby-music classes

What Made It Work

1. School-Based Screenings

School screenings became Katie's most powerful growth lever. They brought a wave of referrals that perfectly matched her clinical interests and local geography — families who were already looking for exactly the kind of support she provides.

2. Family-Centered Communication

As Katie's caseload grew rapidly, Coral Care's scheduling and communication support kept things from becoming chaotic. She could focus entirely on therapy while the operations team handled the logistics of onboarding new families.

3. Hyper-Local Marketing

Targeted outreach promoted Katie's services in nearby family-friendly spaces — parks, community centers, and outdoor areas where families naturally gather. This connected her with parents right in her neighborhood who didn't even know in-home OT was an option.

How Coral Care Made the Difference

Katie's growth wasn't accidental — it was orchestrated. Coral Care connected her with aligned referrals through school screening programs, handled family communication and scheduling as her caseload surged, ran hyper-local advertising so families could find her, and provided ongoing support for the inevitable logistics challenges of managing a mobile practice.

The result? A clinician who went from dreaming about private practice to living it — in less time than it takes most people to update their resume.