Most people can’t say their boss is also their big sister — but here we are.
In the first episode of Coral Currents, Coral Care’s new podcast, I sat down with Jen Wirt — the Founder,CEO, and yes, my older sister — to talk about how Coral Care came to life. Spoiler: it started not with a business plan, but with a frustrated mom, a clunky ottoman, and one little girl who needed help.
Jen shares her experience trying to get her daughter the developmental support she needed — facing long waitlists, inaccessible clinics, and providers who didn’t take insurance. It wasn’t until a physical therapist came to their home that things clicked. Watching her daughter finally make progress using what they already had in their living room was the moment Coral Care quietly began.
This episode is about that journey — how a personal pain point became a growing mission to make high-quality, in-home pediatric therapy accessible to more families.
But Coral Care was never just about families. Jen was also determined to fix the broken system for providers. As a clinician, I had shared with her the burnout so many of us face: juggling day jobs, driving all over to find private clients, spending hours on admin, and feeling constantly stuck between doing meaningful work and running a sustainable practice.
Coral Care is built differently. It’s not just a platform that connects families with pediatric therapists — it’s a company obsessed with supporting providers.
What sets Coral Care apart is that it isn't just another company built by executives in a boardroom. It was built by a mom who lived it, and a provider who felt it (okay, me), and we’ve never stopped listening to both sides since.
🎧 Listen to the full episode of Coral Currents to hear Jen’s story in her own words — and find out why Coral Care is expanding quickly and how providers are falling back in love with their work. 😉
